Microsoft will spend about $400 million to promote the launch of its forthcoming Windows Phone 7 operating according to Deutsche Bank analyst Jonathan Goldberg, adding his forecast doesn't include the millions the software giant has already committed to pay its handset manufacturer partners to offset non-recurring engineering costs. Goldberg derives his estimate based on conversations with Microsoft brass during a recent visit to the company's Redmond, Wash. headquarters, with execs anticipating that overall spending will reach billions of dollars once its operator and manufacturer partners' marketing spending is factored into the equation. TechCrunch adds that according to another source, Microsoft will invest more than a billion on WP7's launch, half of promotion and half on other development costs.
Visit here To more detail : http://blogs.msdn.com/b/mikeormond/archive/2010/08/19/windows-phone-7-jumpstart-training-on-demand.aspx
or
http://www.fiercedeveloper.com/story/analyst-microsoft-will-spend-400m-market-windows-phone-7/2010-08-30
