Google
Instant, which the company unveiled Wednesday, is a fundamental shift:
instead of search as an outcome, Google is trying to get people to think
of search as a process in which you constantly refine your query
without actually "searching," or hitting the button to produce a
concrete result.
Google is betting that in a world of nearly instant communication that search is going to have produce an answer just as fast as updates are spat out from Twitter or other real-time Web services. It's a bit chaotic at first and will certainly throw a few searchers off their game as well as make those in the search-engine optimization game a little anxious.
Should it prove popular with users, however, Google Instant is also the type of search innovation that might be difficult for competitors to duplicate in a matter of weeks or even months, giving Google a distinct advantage heading into a new era of Internet search.
For more details, visit http://news.cnet.com/8301-30684_3-20015902-265.html?tag=topTechContentWrap;editorPicks
Google is betting that in a world of nearly instant communication that search is going to have produce an answer just as fast as updates are spat out from Twitter or other real-time Web services. It's a bit chaotic at first and will certainly throw a few searchers off their game as well as make those in the search-engine optimization game a little anxious.
Should it prove popular with users, however, Google Instant is also the type of search innovation that might be difficult for competitors to duplicate in a matter of weeks or even months, giving Google a distinct advantage heading into a new era of Internet search.
For more details, visit http://news.cnet.com/8301-30684_3-20015902-265.html?tag=topTechContentWrap;editorPicks
